VRAZ
VR Adventures Zone is the largest virtual reality gaming park in Canada, their focus is on social and active entertainment, providing a unique and engaging experience for people of all ages.
Role
Lead Designer
Photographer
Project Type
Rebrand
Challenge
VR Adventures Zone required help with their overwhelming and inconsistent branding, hindering customer understanding of their offerings. Their previous branding lacked cohesion, resulting in a fragmented brand experience. Seeking improvement, they reached out to us for assistance in creating a more engaging and cohesive brand presence.
Solution
To address these challenges, we simplified VR Adventures Zone’s branding and messaging, creating a more tailored approach that effectively communicated their offerings and unique selling points. The new branding was designed to be more visually appealing and easier to understand, with clear messaging that highlighted the benefits of VR Adventures Zone’s unique offerings.
