Jackson Le
SiSu Wine is an in-house wine brand created by Fika Beauty, offering four unique and delicious flavours. SiSu Wine was created with the mission to offer a high-quality and enjoyable experience to clients who visit the salon.
Role
Lead Designer
Project Type
Rebrand
Challenge
Our main task was to create a brand guideline that would serve as a reference point for all future design projects. Additionally, we identified opportunities to update their color palette and typography, which were outdated and did not align with their desired brand tone and personality. Fika Beauty trusted us to modernize these elements and enhance their overall brand presence.
Solution
We worked closely with the Fika Beauty team to create a comprehensive brand guideline document that outlined the brand’s personality, values, and visual identity. This included guidelines for logo usage, typography, colour palette, and imagery, among other elements. We updated their colour palette to be more vibrant and engaging and chose fonts that were better aligned with their brand’s tone and personality.
